Google Analytics Consultant

In today's digital age, data-driven decision-making is no longer a luxury; it's a necessity. Having worked with many small businesses over the years, I understand the challenges that small to medium-sized businesses face when it comes to harnessing the full potential of their data. That's why I offer specialised Google Analytics consulting services tailored specifically for small business owners and marketing managers like you.

Google Analytics is a powerful tool that provides deep insights into your website's performance and your audience's behaviour. Whether you're looking to enhance your marketing strategies, improve your website's user experience, or simply gain a clearer understanding of your customer base, I’m here to guide you every step of the way.

Join the countless businesses that have transformed their operations with the help of precise, actionable data. Discover how understanding Google Analytics can drive your business growth, optimise your marketing efforts, and ultimately, boost your bottom line.

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My Google Analytics Consulting Services

I offer a range of Google Analytics consulting services designed to meet the unique needs of small to medium-sized businesses. My approach is always tailored to the business and website I’m working with, to ensure you get the most out of your data and turning insights into actionable strategies that drive growth.

Initial Consultation

I start with a comprehensive initial consultation to understand your business needs and goals. I will work closely with you to identify key performance indicators (KPIs) and set up a customised plan that aligns with your objectives. For example, if you’re a business that sells online then eCommerce tracking is going to be very important to you. If you’re a media company then you want to know what content is driving traffic and engagement.

Setup and Configuration

Proper setup and configuration is crucial for accurate data collection. There have been plenty of times when I’ve taken a look at a Google Analytics account which on the surface looks to be tracking find but after digging deeper there are missing conversions and data duplication.  I can help support you with:

Account Setup: Creating and configuring your Google Analytics account to ensure it captures the data that’s valuable to your business such as sales, leads and engagement.

Tracking Code, Goal and Event Configuration: Setting up goals and events to track specific actions, such as form submissions, purchases, or downloads.

Server-Side Tracking Setup: Implementing server-side tracking to enhance data accuracy and user privacy, this is particularly important in an era of increasing data regulations and cookie restrictions.

Audits and Optimisation

If you already have Google Analytics in place, I conduct thorough audits to ensure everything is set up correctly and efficiently. My audit services include:

Data Accuracy Checks: Identifying and fixing issues with data collection. For example, purchase revenue is accurately being pushed into Google Analytics. 

Recommendations for Improvement: Providing actionable recommendations to enhance your data tracking and reporting, based on your KPIs from our initial consultation.

Custom Reporting

Google Analytics has been a big shift and understanding the new metrics such as engagement rate key events can be a struggle if it’s not a platform you use on a daily basis. GA4 also has what feels like a more limited set of reports out of the box compared to universal analytics. I offer custom reporting and analysis services to help you gain valuable insights:

Custom Reports: Creating reports within GA4 as well as utilising Looker Studio (formally Google Data Studio) tailored to your specific business needs and KPIs so you can find valuable, accurate and actionable data without digging.

Training and Support

Empowering your team with the knowledge and skills to use Google Analytics effectively is a core part of my service. GA4 can seem daunting at first but I offer a range of training options on using GA4, from beginner sessions to more advanced sessions for those who have already been hands-on. These training sessions can be tailored to your team and business and be delivered in person or online.

Training Sessions: Conducting training sessions to educate your team on best practices and advanced features of Google Analytics.

Ongoing Support: Offering continuous support to address any questions or issues that arise, ensuring you always have expert guidance available.

With my comprehensive Google Analytics consulting services, you can rest assured that your data is in expert hands. I help you unlock the full potential of Google Analytics, providing you with the insights needed to drive your business forward.

Benefits of My Consulting Services

Partnering with me for your Google Analytics needs brings a host of benefits that can significantly enhance your business operations and marketing efforts. Here’s what you can expect:

Improved Data Accuracy

Accurate data is the cornerstone of effective decision-making. Meticulous setup, testing and auditing processes ensure that the data you rely on is precise and reliable, eliminating common tracking errors and discrepancies.

Enhanced Business Insights

Gain a deeper understanding of your audience and their behaviour. My custom reporting and analysis services provide you with actionable insights, enabling you to tailor your strategies to meet the needs and preferences of your customers more effectively.

Increased ROI on Marketing Efforts

By leveraging the insights gained from Google Analytics, you can optimise your marketing campaigns for better performance. Identify which channels and tactics are yielding the highest returns, and allocate your budget more efficiently to maximise your ROI.

Personalised Approach

I understand that every business is unique and a checklist process doesn’t produce the best results. My consulting services are tailored to your specific needs and goals, ensuring that the solutions I provide are aligned with your business objectives. My personalised approach means you get a service that’s designed just for you.

Continuous Improvement

My services don’t stop at setup and initial analysis. I offer ongoing support and regular check-ins to ensure that your Google Analytics setup continues to meet your evolving business needs. I help you adapt and optimise your strategies over time for sustained growth.

Real-Life Success Stories

Don’t just take my word for it – my proven track record speaks for itself. Here are a few examples of how I've helped businesses like yours:

Clemsons Vintage

Before I worked with Clemsons Vintage they had no analytics at all, they just relied on their gut feeling and what they thought was working for them. Now they have a fully set up GA4 account which shows them which items are the most popular, how much revenue each channel is driving, which content gets the best engagement and a full sales funnel. 

I set up a range of custom reports for the team so they can now quickly access this information and use it to guide what their next bestseller will be and how to best promote it. They also had 2 training sessions to help them understand the data, what it all means and how to apply these metrics to their business goals.

My Process

I believe in a structured yet flexible approach to ensure that my Google Analytics consulting services deliver maximum value. Here’s a step-by-step guide to my process:

1. Initial Consultation and Understanding Your Needs

2. Setup, Configuration, or Audit

3. Customisation and Implementation

4. Regular Check-ins and Optimisation

5. Continuous Support and Training

Timeline Expectations

I understand that timely results are crucial for your business. Here’s what you can typically expect:

Initial Consultation: Within the first week.

  • Setup or Audit: 1-2 weeks, depending on the complexity.
  • Customisation and Implementation: 2-3 weeks.
  • Regular Check-ins: Monthly or as agreed upon.
  • Continuous Support and Training: Ongoing.

By following this structured yet adaptable process, I ensure that you receive the insights and support needed to make data-driven decisions that drive your business forward. My goal is to make Google Analytics an invaluable tool for your business, providing clarity and direction every step of the way.

Let's Get Started

Ready to take your business to the next level with data-driven insights? My expert Google Analytics consulting services are here to help you make informed decisions, optimise your marketing efforts, and achieve your business goals.

I'm here to answer any questions you may have and to discuss how my services can benefit your business. Reach out to us today to schedule your initial consultation and start your journey towards better data utilisation.

Don’t let valuable data go to waste. Partner with me and turn insights into action. Contact us today and let’s start transforming your business through the power of Google Analytics.