SEO & Digital Marketing Blog

Here is my blog. This will be a mix of digital marketing, tech and photography but if there are any topics you’d like me to cover just pop me a message via the contact form.

2021 Google Algorithm Updates In Review

Originally published on the Capsule Marketing website 2021 has been a busy year for Google, releasing an update (or fixing bugs!) to the search algorithm on average every month this year. The good news is that in a study conducted by SEMrush there has been a decrease in the intensity of core updates compared to […]

Indexing Test

In my current role, I'm investigating an issue into the classic Search Console Crawled - currently not indexed issue. I've had a read around the topic for anything that I might have missed in diagnosing the pages. As far as I can tell they should be indexed, while they're not the most interesting and in-depth […]

How To Size Images For The Web

Sizing images for the web can be hard, especially working in an agency that specializes in branding services and wants to show off their work in the highest quality possible. As a tech SEO, I’m always looking to improve a website in as many ways as possible and one of those ways is improving website […]

How To Create An HTML Accordion

TLDR; I decided to figure out how to create an HTML accordion for my useful marketing tools and useful code snippets section so that I wouldn’t have to take the speed hit from javascript. If you just want to see the instructions and not my ramblings you can view them at the bottom of the […]

Using An SVG As Your Website Favicon

TlDR; You can use an SVG image as your website favicon to improve site speed on web browsers that allow it while falling back to an .ICO favicon if the browser doesn't support an SVG. I read an interesting post that said you could use an SVG image as your website favicon for browsers that […]

About The Useful Tools Section

TLDR; This blog is about the useful marketing tools section of the website, where it came from, why I've created it and how it can help you. You may or may not have noticed but I have started to create a section on my website dedicated to helpful marketing tools that I've used in the […]

About Me - An Introduction

Hi, I'm Chay! I'm a digital marketer currently working at a marketing agency in Sudbury but less about where I am but rather how I got here. How I Got Into Marketing I started off going to university in the Netherlands for around 3 months before I decided that it wasn't for me and I'd […]