SEO & Digital Marketing Blog

Here is my blog. This will be a mix of digital marketing, tech and photography but if there are any topics you’d like me to cover just pop me a message via the contact form.

Automating Shopify Redirects

Most Shopify shops probably don’t have to worry about large numbers of redirects on a daily basis but one thing I’ve come up against working with Clemsons Vintage is managing redirects. Most sites might need to add redirects once every so often, for example, if you update a blog URL or tweak the site structure […]
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Freelancers discussing SEO project

Choosing Between a Marketing Agency, a Digital Marketing Freelancer and an In House Marketer

Typically, as a business owner, when it comes to marketing you usually have three options. The first is to hire a marketing agency, the second is to hire a marketer and the third option, which I think is rarely considered, is to hire a freelancer or even multiple freelancers. In this blog, I’m going to […]
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Gmail on a laptop

Mastering Email Marketing: Top Optimization Tricks for Maximum Impact

In today's digital landscape, email marketing stands as a cornerstone of effective communication and marketing strategies. With billions of emails sent daily, the challenge for marketers is not just to reach the inbox but to capture the attention of the reader. The art of email marketing optimization lies at the heart of this challenge. Email […]
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Influencer with a laptop

Harnessing the Power of Micro-Influencers in Niche Markets

In the ever-evolving landscape of digital marketing, the power of influencer marketing has become increasingly undeniable. Once dominated by celebrities and macro-influencers, the spotlight is now shifting towards a more authentic and approachable group of influencers – the micro-influencers. These individuals, though they may have smaller followings, wield a level of authenticity and engagement that […]
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Team of people working together

The Evolution of B2B Digital Marketing: A Journey Through Time

In the ever-evolving landscape of business-to-business (B2B) marketing, digital strategies have emerged as the cornerstone of modern outreach and communication. However, the journey to today's digital marketing prowess has been as dynamic as it has been revolutionary. From the nascent stages of online advertising to the sophisticated, data-driven campaigns of today, B2B digital marketing has […]
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Clothes on a rail

Working With Clemsons Vintage

I'm thrilled to announce that I've teamed up with Clemsons Vintage, a standout player in the world of vintage and pre-loved fashion. This collaboration isn't just about broadening horizons; it's about merging the past and present through incredible fashion finds, and I'm here to streamline that connection right at your fingertips. Meet Clemsons Vintage For […]
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Northern lights in Iceland

Trip to Iceland

Back in March, I took some time off with some friends to go to Iceland and it was a great experience, even having been to Iceland twice before! The first time I went was with my family when I was probably around 10 or 12. Although I was probably a bit young to appreciate what […]
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Google search on a laptop

2021 Google Algorithm Updates In Review

Originally published on the Capsule Marketing website 2021 has been a busy year for Google, releasing an update (or fixing bugs!) to the search algorithm on average every month this year. The good news is that in a study conducted by SEMrush there has been a decrease in the intensity of core updates compared to […]
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Order Fulfilment Warehouse

Indexing Test

In my current role, I'm investigating an issue into the classic Search Console Crawled - currently not indexed issue. I've had a read around the topic for anything that I might have missed in diagnosing the pages. As far as I can tell they should be indexed, while they're not the most interesting and in-depth […]
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Resizing an image in Sqoosh

How To Size Images For The Web

Sizing images for the web can be hard, especially working in an agency that specializes in branding services and wants to show off their work in the highest quality possible. As a tech SEO, I’m always looking to improve a website in as many ways as possible and one of those ways is improving website […]
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