Freelance PPC Specialist For Ambitious Businesses

If you need more leads and sales now while your SEO is still building up, paid search puts you in front of people at the moment they're looking for what you sell.

Google Ads works quickly, and it also suits new websites and new businesses that haven't yet built up trust with search engines. Left to run without proper management, though, an account can spend a lot of money with very little to show for it, and that's where I come in.

Why Work With Me

I work with UK small and medium businesses, in-house marketers and agencies who want their Google Ads managed properly. That covers research, account setup, ad copy, ongoing optimisation and monthly reporting. I'm Google Ads certified and have worked in digital marketing since 2017.

Before going freelance I spent my whole career in small, fast-paced agencies, juggling lots of different accounts at once, including international campaigns. Now you deal directly with the person doing the work, from the first call to the monthly report.

Here's what you can expect:

• You pay a fixed monthly fee, with no long-term contract tying you in.
• You keep full ownership of your Google Ads account and data throughout. Under Google's rules on client account ownership, a client account owns its data and can remove a manager's access at any time by unlinking.
• Every project starts with a free discovery call about your goals, budget and timeframes, so you and I can check it's a good fit before anything is agreed.
• If Google Ads is the wrong channel for your business, I'll tell you. You might get more from social media or organic search, and in that case I'll recommend people in my network I trust. Pushing PPC onto a business it doesn't suit only wastes your budget.
• I explain what's happening in your account in plain English and tie it back to your business goals.
• I reply within 24 hours at the latest.

You can read more about me and how I work if you'd like some background first.

PPC and Google Ads Services I Offer

These are the Google Ads campaign types I work with:

• Search
• Display and remarketing
• Shopping
• Local Services
• Performance Max

If you also advertise on Microsoft Ads, it's managed in a very similar way. I've run Google Ads for clients ranging from niche B2B businesses to larger B2C companies serving thousands of customers, in sectors including financial services, healthcare, construction, security, pets and flowers.

Full Ad Management

If you run a small business or a startup, marketing often slips down the to-do list, and Google Ads changes so often that keeping up is a job in itself. My ongoing management takes that off your plate, from research and account setup to ad copy and month-by-month optimisation. There's more detail on how I run Google Ads management on its own page.

Agency Support and White-Label PPC

If you're an agency and need an extra pair of hands on client ad accounts, I offer a white-label PPC service. It works well when you're missing a particular skill in-house, when someone has left and you're still recruiting, or when you need cover for maternity leave. I know how that pressure feels from my own agency days.

In-House Support

Working in-house usually means wearing lots of different hats, and PPC can end up with whoever has a spare hour. I can support your team in whichever way helps most:

• A second pair of eyes on your ad account, or someone to bounce ideas off
• A PPC strategy for your team to implement
• Google Ads training, in person or online, so you can do more yourselves
• A fully managed service
• Maternity cover while a member of your marketing team is on leave

Landing Page Input

How well your ads perform depends heavily on the pages they send people to. Google counts landing page experience as one of the three parts of Quality Score, alongside expected clickthrough rate and ad relevance, and describes it as how relevant and useful your landing page is to the people who click your ad.

I review the pages your ad traffic lands on and advise on how to make each one match the promise in the ad and make the next step easy. I'm happy to work with your own designers and developers on the changes, and if you don't have anyone in-house, drop me a message so you and I can talk through the options.

How I Manage Your Campaigns

Discovery

Everything starts with your goals, KPIs and budget, which keeps me accountable to what you actually want to achieve. It also lets me flag roadblocks early, such as a goal your budget can't realistically reach.

Research

Next I research your competitors and keywords, plan the campaign and ad group structure and split the budget between campaigns. If you've run ads before, I'll look at what that data shows as well. Then I'll talk you through it all so you can give feedback on the keywords, the budget split and where to focus based on your profit margins.

Account Setup

I can set up a new Google Ads account from scratch or work within the one you already have. Once the basics such as billing are in place, I build out the campaigns, ad groups and ad copy, and I'll ask you to sign off the ad copy before anything goes live.

I usually build campaigns in stages, starting with the ones that carry your highest profit margins and working down to the rest, which works well for businesses on smaller budgets. If you'd rather have everything live at once and the budget allows for it, that's no problem.

Ongoing Optimisation

In the first few weeks I check your account very regularly to see which searches your ads are showing for, which keywords bring in conversions and how the bid strategies are performing. Once the biggest areas of waste are gone, the checks become less frequent, but I keep reviewing longer-term data and trends and looking for new opportunities.

Reporting and Tracking

Each month you'll get a custom Looker Studio report with my commentary on how your campaigns performed, what I changed and any new opportunities I've spotted. It pulls in your Google Ads, Google Analytics and Search Console data as standard, so you can see paid and organic side by side, and I can add other sources such as email if they help. You and I then have a monthly meeting to go through it together, which gives you a chance to tell me about anything changing in your business, such as a product launch or a seasonal peak.

A report is only as good as the tracking behind it. Google explains that conversion tracking shows which keywords, ads and campaigns drive valuable customer activity, and its automated Smart Bidding relies on those conversion signals to optimise your campaigns. If your tracking needs work, I also offer Google Analytics, GA4 and conversion tracking setup as a separate service.

Good tracking sometimes makes your numbers look worse before they get better, and I'd rather show you that than hide it. That's exactly what I wrote about when I made an account look worse on purpose.

Already Running Ads? Start With a PPC Audit

If you want an honest outside view of your campaigns before committing to ongoing management, a PPC account audit is a good place to start. I'll review your account by hand and show you what to fix first, and you can act on the findings yourself or ask me to help.

Pricing

I price PPC management on the number and type of campaigns I'm running for you, never as a percentage of your ad spend. A percentage fee grows whenever your spend grows, whether or not that extra spend is working, and it would reward me for leaving wasted budget in your account. Pricing on the work involved keeps my fee separate from how much you spend with Google, so cutting waste is always in both our interests.

Every project is different, so all my pricing is bespoke to what your business needs. Once I understand your goals and your account from our discovery call, I'll give you a clear quote.

Frequently Asked Questions

What Does a PPC Consultant Do?

A PPC consultant plans, sets up and manages paid advertising campaigns, mainly on Google Ads. That covers keyword and audience research, writing ad copy, managing bids and budgets, and ongoing optimisation and reporting, so your ad spend brings back a measurable return for your business.

Is PPC Worth It for a Small Business?

It can be, but it depends on your business, your margins and your budget, and PPC won't suit everyone. Its big strength is speed: you can appear for the right searches quickly, which bridges the gap while your organic search builds up. If I think it's the wrong fit for you, I'll say so on our discovery call.

Why Hire a Freelance PPC Consultant Instead of an Agency?

With a freelance PPC consultant, you deal directly with the person managing your account, so nothing gets lost between an account manager and whoever does the work. I don't tie clients into long-term contracts, I charge a fixed monthly fee, and you keep full ownership of your Google Ads account and data.

Can You Help if I Already Have an Agency or In-House Team?

Yes. I provide white-label PPC support for agencies that need extra capacity, a missing skill or cover while someone is away. For in-house teams, I can review your account as a second pair of eyes, write a strategy for you to put into action, or train your team so you can manage more yourselves.