With over 8 years of experience in digital marketing, of which 6 have been in Google Ads, I have a proven track record in managing successful Google Ads campaigns, I am dedicated to helping small to medium businesses thrive online. I specialise in working with business owners and marketing managers who are eager to boost their online presence and drive substantial growth.
My Google Ads Services
I offer a comprehensive range of Google Ads services designed to help you achieve your business goals. Each of these services is included in my ongoing Google Ads Management service or you can pick and choose the services that you need. That way if you have in-house reporting teams or copywriters you can keep external costs down.
Whether you're looking to attract new customers, increase sales, or enhance your online presence, I can tailor my services to meet your specific needs.
Keyword Research
Effective keyword research is the foundation of any successful Google Ads campaign. I utilise advanced tools and techniques to identify the most relevant and high-performing keywords for your business, ensuring your ads reach the right audience and maximise your ROI. This also includes evaluating the most appropriate match type, from high-volume broad match keywords to super-targeted exact match keywords.
Campaign Creation
I handle everything from setting up a brand new Google Ad account all the way through to handing over a well-structured ad account with targeted campaigns ready to run efficiently and effectively. I design campaigns that align with your business goals and leverage the latest best practices to ensure optimal performance. These can then be handed off to internal teams to manage or I can support you with several levels of ongoing management, from full management and reporting to just being a second pair of eyes and someone to bounce your ideas off.
Ad Copy Generation
Crafting compelling ad copy is essential to attracting and engaging potential customers, as well as increasing quality scores. I create persuasive and relevant ads that drive clicks and conversions, using proven strategies to make your message stand out in a crowded digital space.
Landing Page Review & Optimisation
Your landing pages are critical to converting clicks into customers. I review and optimise your landing pages to ensure they are aligned with your ad campaigns and provide a seamless user experience. This includes improving load times, enhancing design and layout, and ensuring compelling calls to action, all aimed at increasing conversion rates and achieving your business objectives.
Ongoing Google Ad Management
Continuous management ensures your campaigns remain effective and profitable as well as making sure no opportunities are missed. I monitor performance, make adjustments, and optimise your ads to maximise ROI. This includes testing bid strategies, budget adjustments, keyword match and campaign types and different ad variations as well as ongoing keyword research and competitor reviews. This ensures your campaigns are performing at their full potential, reducing wasted ad spend and driving more conversions at a lower cost.
Iterative Campaign Development
As part of my ongoing management, I utilise iterative development to ensure campaigns adapt to changes in your business and market conditions which is especially important for eCommerce businesses. I develop and refine your campaigns iteratively, using data-driven insights to adjust strategies and ensure sustained success.
Reporting
Regular, detailed reporting helps you understand your campaign's performance and make informed decisions. Whether that’s to help you decide where to place additional budget, improve overall account performance or just show incremental performance improvements. I provide clear and actionable insights, along with regular updates, to keep your campaigns on track and improve over time. All of my reports use Looker Studio to provide always up-to-date, interactive reports.
Consultancy
Leverage my expertise through consultancy services that guide you in making strategic decisions for your Google Ads campaigns. I offer tailored advice and strategies to help you achieve your specific business goals. This is great for those working in-house as having someone external to bounce your ideas off and have a second pair of eyes on your account can give you the confidence needed to push the boundaries.
Google Ads Training
Empower your team with the knowledge and skills to manage your Google Ads campaigns effectively through tailored training sessions. I provide hands-on training that covers everything from basics to advanced techniques. This is great for upskilling junior members and depending on where your business is at we can use the training sessions to build your first few campaigns, leaving you with an optimised campaign ready to go as well as a team member who has the confidence to manage the campaign.
Google Ads Audits
A thorough audit of your existing Google Ads campaigns can uncover opportunities for improvement. I provide detailed analyses and recommendations, identifying areas to enhance performance, reduce waste, and increase your return on investment. You can find out more about my Google Ads and PPC auditing services.
Book A Discovery Call
Book your free discovery call to see how I can help grow your business!
Google Ad Formats I Specialise In
I have extensive experience working with various Google Ad formats to ensure your business gets the visibility it deserves across all relevant platforms.
Google Text Ads
Google Text Ads are the most straightforward and effective way to reach potential customers. I create concise, compelling text ads that appear on Google search results, targeting users actively looking for your products or services. These are great for B2B businesses as well as service-based B2C businesses such as mortgage advisors or wedding planners.
Display & Remarketing
Display Ads help you capture attention with visual content across millions of websites and apps. Remarketing ensures your ads are shown to users who have previously interacted with your site, keeping your brand top-of-mind and encouraging return visits and conversions.
Google Shopping
For eCommerce businesses, Google Shopping Ads showcase your products directly in search results, complete with images, prices, and your store name. I optimise your Shopping campaigns to increase visibility and drive sales, ensuring your products stand out.
Performance Max (PMax)
Performance Max campaigns allow you to access all of Google’s ad inventory from a single campaign. While typically thought to be just for eCommerce, PMax can be used to drive leads as well as traditional eCommerce sales. I leverage PMax to maximise your ad performance across all Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps, ensuring comprehensive coverage and optimal results.
Why work with me?
Commercially Obsessed
My approach is driven by a deep understanding of business dynamics. I focus on strategies that not only generate leads but also contribute to your bottom line.
Transparent Pricing
I believe in transparency and honesty. My pricing structure is clear and straightforward, with no hidden fees or unexpected charges.
Experienced Specialist
With years of experience managing successful Google Ads campaigns, I bring a wealth of knowledge and expertise to every project, ensuring your campaigns are in capable hands.
No Long Contracts
Flexibility is key. I don’t lock you into long-term contracts, giving you the freedom to adapt your strategy as your business needs evolve.
Fixed Fee Pricing
My fixed fee pricing ensures you know exactly what you’re paying for each month, making it easier to manage your budget and plan your marketing spend.
Monthly Management
Ongoing support and management keep your campaigns performing at their best. I provide regular updates and make necessary adjustments to keep your ads optimised.
Google Certified
As a Google Certified professional, I stay up-to-date with the latest industry trends and best practices, ensuring your campaigns benefit from cutting-edge strategies.
Personalised Approach
Every business is unique. I tailor my services to meet your specific needs and objectives, providing a customised approach that aligns with your goals.
Your Account, Your Data
You retain full ownership of your Google Ads account and data. I ensure complete transparency and accessibility, so you always have control over your campaigns.