I understand that a well-optimised pay-per-click (PPC) campaign is crucial for driving targeted traffic and achieving your business goals. My comprehensive PPC audit services are designed to provide you with detailed insights and actionable recommendations to enhance your campaign's performance. Whether you're facing declining performance, high costs, or simply want to ensure your PPC strategy is as effective as possible, I’m here to help you navigate the complexities and maximise your return on investment. Let's take your PPC campaigns to the next level together.
My PPC audit services
My PPC audit delves into every critical component of your campaign. I review your keywords, account structure, ad copy, and budget allocation optimisation. My thorough review also includes conversion tracking, audience targeting, landing page effectiveness, quality score and overall performance. Each aspect is scrutinised to provide you with detailed insights and actionable recommendations, ensuring your PPC strategy is robust, efficient, and ready for success.
I don't just audit, I provide comprehensive solutions.
I go beyond simply identifying issues in your PPC campaigns. My comprehensive solutions ensure that every recommendation is actionable. I don't just hand you a long list of improvements; I offer hands-on implementation services to make these changes for you. Whether you prefer me to take the lead or collaborate closely with your internal team, my goal is to seamlessly integrate enhancements that drive results.
A Fresh Pair of Eyes on Your PPC Account
Sometimes, all it takes is a fresh perspective to uncover hidden opportunities and issues in your PPC campaigns. When you're immersed in managing your account daily, it's easy to miss subtle yet impactful details. My PPC audit provides that crucial outside viewpoint, helping to enhance overall performance. I’m here to support your success, not to point fingers.
Keyword analysis
A well-organised PPC account structure is crucial for efficient management and optimal performance. I examine the organisation of your campaigns, ad groups, and keywords to ensure they are set up logically and strategically. I identify any structural issues that may be hindering performance, such as poorly aligned ad groups or redundant keywords. By refining your account structure, I help improve relevance, quality scores, and overall campaign efficiency
Ad copy audits
Effective ad copy is essential for capturing attention and driving clicks. My ad copy audit evaluates the performance of your current ads, identifying strengths and areas for improvement. I assess the relevance and clarity of your ad copy, ensuring it aligns with your keywords and your audience. By refining your messaging, I help you increase click-through rates and improve ad quality scores.
PPC account structure reviews
A well-organised PPC account structure is crucial for efficient management and optimal performance. I examine the organisation of your campaigns, ad groups, and keywords to ensure they are set up logically and strategically. I identify any structural issues that may be hindering performance, such as poorly aligned ad groups or redundant keywords. By refining your account structure, I help improve relevance, quality scores, and overall campaign efficiency.
Budget reviews and bidding optimisation
Managing your PPC budget efficiently is key to maximising return on investment. My audit reviews your campaign budget allocation and bidding strategies to ensure they align with your business goals. I identify areas where you can reduce wasteful spend and opportunities to reallocate budget for better performance.
Conversion tracking analysis
Accurate conversion tracking is essential for measuring the success of your PPC campaigns. My audit examines your current tracking setup to ensure it accurately captures all relevant data. I identify any gaps or errors in tracking that could be skewing your performance metrics. My goal is to provide you with reliable data to maximise the effectiveness of your PPC strategy.
Your Target Audience
Understanding your target audience is critical for PPC success. My audit delves into audience targeting settings to ensure your ads reach the right people at the right time. I analyse demographics, interests, and behaviours to align your campaigns with your ideal customer profile. My goal is to connect your ads with the most promising prospects, maximising the impact of your PPC efforts and boosting your overall campaign performance.
Landing Page
Your landing page is where visitors decide to take action, making it a critical component of your PPC strategy. My audit examines the design, content, and user experience of your landing pages to ensure they effectively convert visitors into customers. A well-optimised landing page not only improves user engagement but also positively impacts your quality score and your cost per click.
Quality Score
Your Quality Score is a crucial metric in determining the effectiveness and cost-efficiency of your PPC campaigns. My audit evaluates the factors influencing your Quality Score, including ad relevance, landing page experience, and expected click-through rate. By analysing and optimising these elements, I help improve your Quality Score, which in turn can lower your cost-per-click (CPC) and enhance your ad position.
All Campaign Types
My expertise spans all campaign types. I conduct comprehensive audits for all types of PPC campaigns, including search, display, shopping, and Performance Max (PMax) campaigns. Whether you’re running text ads, banner ads, product listings, or multi-channel campaigns, I have the skills to analyse and optimise them all.
What happens after?
I understand that a list of recommendations can often go unimplemented due to other pressures. That's why I offer a range of options to ensure your PPC improvements are actioned effectively. I can implement the recommendations for you, collaborate with you to make the changes, or provide support while you handle the implementation. Additionally, I offer ongoing campaign management so you can focus on other areas of your marketing.
Book A Discovery Call
Book your free discovery call to see how I can help grow your business!
Frequently Asked Questions About My PPC Audit Services
How often should you have a PPC audit?
Regular PPC audits are vital for maintaining optimal campaign performance. I recommend conducting a more in depth audit every six months to ensure your strategy remains effective and adapts to market changes. However, if you're experiencing significant performance fluctuations, launching new products, or implementing major changes to your campaigns, more frequent audits may be necessary. Regular audits help identify and address issues promptly, ensuring your PPC efforts consistently drive the best possible results and maximise your return on investment. These 6 monthly audits can be performed in house but recommend a fresh set of eyes every 12 months. This is something I do with the accounts I manage.
What are the most common problems uncovered by a PPC audit?
A PPC audit often uncovers several common issues, including wasted spend on irrelevant keywords, underperforming ads, inefficient budget allocation, and poor account structure. Other frequent problems include inaccurate conversion tracking and low-quality scores.
How much does a PPC audit cost?
The cost of a PPC audit generally depends on the complexity of your account, including the number of campaigns, campaign types, ad groups, keywords, and ads. My pricing reflects the detailed work required to thoroughly analyse and optimise your account. I deliver a cost-effective solution that ensures comprehensive insights and actionable recommendations to enhance your PPC performance.
How long does a PPC audit take?
The time required for a PPC audit depends on the complexity of your account, including the number of campaigns, ad groups, keywords, and ads. Generally, I aim to complete audits as quickly as possible, with turnaround times as quick as three days, depending on my current workload. If you’re in a particular rush, such as a new product launch or Q3 with Black Friday and Christmas get in touch, depending on the size of the account this can be done in 24 hours.
What Are The Benefits Of A PPC Audit?
A PPC audit provides numerous benefits, including identifying wasted spend, improving keyword targeting, and enhancing the account structure. By addressing these areas, you can significantly boost your campaign's performance, increase conversion rates, and maximise return on investment. Additionally, regular audits help keep your campaigns aligned with your business goals and market trends, ensuring sustained success and profitability.