Case Studies

Over the years I've helped clients in lots of different ways, from small tweaks that made a surprising difference to much bigger projects running across several websites at once. This is where I write some of that work up, with the real figures and what I actually did to get there, so you can see how I approach things rather than just taking my word for it.

Most of these are anonymised, so I'll describe the sector and the problem rather than naming the business. I'm trying to get better at adding them as projects wrap up, so if you're facing something similar to one of these and want to chat about it, drop me a message.

4 August 2026

How a Benefit-Led Copy Change Lifted Product Sales by 49%

A single copy change on one product page, from history-led to benefit-led, drove a 49% rise in sales with no extra traffic and no extra ad spend.

Hands sketch a rough pencil wireframe in a worn spiral notebook

24 June 2026

How Rebuilding Landing Pages Cut a Client's Google Ads Costs by 21%

I rebuilt a client's Google Ads landing pages to match the keywords in each ad group. Quality Scores climbed and average CPC fell 21%, with one keyword down 43%.

28 October 2023

Working With Clemsons Vintage

I'm thrilled to announce that I've teamed up with Clemsons Vintage, a standout player in the world of vintage and pre-loved fashion. This collaboration isn't just about broadening horizons; it's about merging the past and present through incredible fashion finds, and I'm here to streamline that connection right at your fingertips. Meet Clemsons Vintage For […]