WordPress SEO Consultant for UK Small Businesses

A WordPress SEO consultant finds and fixes the things holding a WordPress site back in Google, from technical problems like archive bloat and redirect chains to page titles, internal links and content. It suits UK small and medium businesses and in-house marketers who run their website on WordPress.

That's the work I do as a freelance WordPress SEO consultant based in Suffolk. I also build WordPress sites, so I know the CMS well beyond its SEO settings. That puts me in a good position to spot the less obvious problems buried in a build, and to fix them once they're found. I can plan the work, advise your team or developer on it, or roll my sleeves up and make the changes myself inside WordPress. It's part of my wider SEO services, focused on the problems WordPress sites tend to run into.

What You Get Working With Me

I've been an SEO specialist since 2019 and in digital marketing since 2017. Before going freelance, I spent my whole career in small, fast-paced agencies, where you learn by doing. I picked up HTML, CSS and JavaScript at a B2B agency in Colchester, and that's what led me into SEO. PHP came later, in agency roles where SEO was the focus. That hands-on grounding is what lets me fix WordPress problems directly as well as flag them. There's more about my background on my About page.

Technical SEO and strategy are the parts I enjoy most, but I'm happy to write content too if you don't have the time or people to do it yourself.

Whether it's a one-off project, a strategy for your own team or a monthly retainer, here's what you can expect:

• A free discovery call to start.
• No long-term contracts, and fixed monthly fees.
• A reply within 24 hours at the latest.
• A custom Looker Studio report and a monthly meeting to go through it.
• Pricing that's bespoke to your site and what it needs.
• Plain English and no jargon. I measure the work by the leads and sales it brings in, and I won't promise you rankings for a handful of keywords.

Website Building and SEO From One Person

I build websites on WordPress and Oxygen as well as doing SEO. Building sites means working with the whole CMS: the theme, the page builder, the templates behind each type of page, the plugins and how they interact. That gives me a much deeper understanding of WordPress than the SEO plugin settings alone would.

It's that understanding that helps me find the harder-to-spot issues. A theme adding a second canonical tag, a template putting the wrong heading on every product page, a plugin quietly creating hundreds of extra URLs. An SEO crawl will usually show the symptom, and I can trace it back to the part of the build it's coming from.

It also means I'm well placed to fix what I find. I can make the change in the template, the plugin settings or the code myself, or if you'd rather your developer handled it, I can brief them in terms they'll recognise.

I also work inside WooCommerce. For a UK building materials supplier, I run their Google Ads and handle ongoing development on the store, including a custom delivery pricing API and checkout plugin and an abandoned cart setup. So when an SEO fix means going into a store's code or checkout, I'm comfortable doing it.

Start With a WordPress SEO Audit

If your site is underperforming and you can't pin down why, start with an audit. A technical and content audit shows how your WordPress site is set up and what's holding it back, so you know where to focus before you commit to anything bigger. You can see what my SEO audits cover on the audit page.

Technical and On-Page Work Covered

WordPress defaults and plugins create a familiar set of problems. These are the ones I look for and fix:

• Category and tag archive bloat. WordPress creates an archive page for every category and every tag. On a site with a few years of posts behind it, that can add up to a lot of thin, near-duplicate URLs for Google to crawl. I work out which archives deserve a place in the index and noindex the rest.
• Plugin and script weight. Every plugin you add can load its own JavaScript and CSS, and some add extra database queries too. That weight builds up and drags down your Core Web Vitals, the measures Google uses for how quickly a page loads, responds and settles. I check what's loading on each page, then trim or defer anything that doesn't need to be there.
• Caching conflicts. Caching plugins make WordPress faster. A cache that isn't set up well can keep serving an old version of a page after you've changed its canonical tag, redirect or metadata, so your fix never reaches visitors or search engines. I make sure the cache and the SEO settings work together.
• Canonical conflicts. Canonical tags tell search engines which version of a page is the main one. On WordPress they can come from the theme, the SEO plugin or another plugin, and they sometimes disagree or point at a URL that redirects somewhere else. I make sure each page points at one clear, final URL.
• Redirect chains. Sites pick up redirects over time through URL changes, migrations and permalink edits. When one redirect leads to another, and then another, crawling slows down and the signals get muddied. I collapse chains so every redirect goes straight to the final page.
• Broken internal links. Pages get deleted or renamed and the links pointing at them stay behind. I find them and point them at the right page.

On the on-page side, the work covers keyword research, page titles and headings, meta descriptions, internal linking and content gaps, where your competitors answer questions your site doesn't yet.

Installing Yoast, Rank Math or a similar SEO plugin takes a minute. The settings behind it take longer, because they decide which archives get indexed, how your titles and descriptions are built and what goes into your sitemap. I set those up to suit your site, using the defaults only as a starting point.

How a WordPress SEO Project Works

Every project starts with a free discovery call about your goals, your budget and your timeframes. From there, you choose how to work with me:

• A one-off project, such as fixing a set of technical issues or supporting a website migration.
• A strategy for you to execute, written for your team or developer to put into practice.
• A monthly retainer, where I do the work each month and more budget means faster progress.

Plans stay flexible. If a Google core update lands, your busy season arrives or something changes in your business, I adapt the work around it.

The Looker Studio report pulls in Google Analytics, Search Console and Google Ads data by default, plus your rankings, and I can add other sources. I go through it with you at each monthly meeting. If your tracking needs some attention first, I also offer Google Analytics and GA4 support.

WordPress SEO suits any business running on WordPress, including local service businesses, online shops on WooCommerce (my ecommerce SEO page covers that side in more detail) and in-house marketing teams who want a specialist alongside them. I also support agencies and other freelancers with white-label SEO. And if I think search is the wrong channel for you, I'll tell you and point you towards someone who can help.

Frequently Asked Questions

Can You Do SEO With WordPress?

Yes. WordPress is a strong platform to rank from, as long as the technical setup and the content are right. It won't give you good SEO straight out of the box, because its archives, plugins and default settings all need attention first.

How Much Does a WordPress SEO Consultant Cost?

My pricing is bespoke, based on the size of your site and the scope of work it needs, and it's agreed before anything starts. There are no tiered packages. Every level gets the full service, and more budget simply means faster progress. The free discovery call is the place to work out what makes sense for you.

Will You Make the Changes on My WordPress Site, or Just Advise?

Either. I can write a strategy for your team or developer to follow, or make the technical and on-page changes myself inside WordPress. It's worth asking any WordPress SEO consultant this before you hire them.

Do I Need a Full SEO Audit First?

Only if you're not sure what's wrong. In that case, an SEO audit is the right starting point. If you already know what needs fixing, I can start on the work straight away.