I work directly with UK online stores to help them win more sales from Google. This page covers the ecommerce SEO services I offer, some of the stores I've worked with, what an ecommerce audit looks at, the technical work I handle and how I report on it. If you'd like the broader picture first, have a look at my SEO services.
Ecommerce SEO Services From an Independent Consultant
An ecommerce SEO consultant helps an online store earn more sales from organic search. That means fixing the technical issues that stop Google crawling and indexing your products, building category and product pages around what shoppers actually search for, and measuring success in orders and revenue.
My ecommerce SEO services are built for small and medium UK stores on platforms like Shopify and WooCommerce, where the owner or a small in-house team is juggling everything and needs someone who knows search inside out. I work as an independent consultant, so you deal with me directly from the first call to the monthly report.
I've been in digital marketing since 2017 and an SEO specialist since 2019, and technical SEO and strategy are the parts of the job I enjoy most. You can read more about how I got here on my about page.
The work usually falls into four areas:
- Technical and content audits to find out what's holding your store back
- Ongoing monthly SEO to fix issues, improve pages and build on what's working
- Website migrations, so a replatform or redesign doesn't cost you the traffic you've earned
- Local and international SEO, if you have a showroom to promote or you sell into more than one country
You can take this on as a one-off project, as a strategy for your own team to run with, or as a full monthly retainer. I keep plans flexible too, because seasonal peaks and Google's core updates can change an online store's priorities quickly.
I won't promise you rankings for a handful of keywords or chase vanity metrics. I measure my work in conversions and revenue from organic search, and if SEO isn't the right channel for your store right now, I'll tell you.
Every project starts with a free discovery call to talk through your goals, your budget and your timeframe.
Book A Discovery Call
Book your free discovery call to see how I can help your business grow.
Ecommerce Stores I've Worked With
Clemsons Vintage was a Shopify store I've done SEO for. Alongside that work, I set up their GA4 from scratch so they could see what organic search was really doing for the business. The build included ecommerce tracking, revenue by channel, content engagement tracking and a sales funnel, plus custom reports and two training sessions so the team could use it confidently. If your tracking needs the same attention, my Google Analytics and GA4 services go into more detail.
I also look after the SEO for a London mobility equipment retailer on Shopify. They have a physical showroom as well as an online catalogue, so local search and product search both matter.
On WooCommerce, I manage the Google Ads and look after ongoing development for a UK building materials supplier. That work goes deep into the store itself, from custom delivery pricing at checkout to abandoned cart emails, so I know how a WooCommerce site fits together behind the scenes.
What an Ecommerce SEO Audit Covers
A brochure site might have a few dozen pages. An online store can have thousands of product, category, variant and filter URLs, and that changes where things go wrong. When I audit a store, I look at:
- Product and category page structure, including how your catalogue is organised and whether category pages target what people search for
- Duplicate content from variants and filters, where every option can spin up a near-identical URL
- Crawl and indexation issues, such as products Google has found but not indexed, or pages that shouldn't be in the index at all
- Platform-specific technical debt, meaning the quirks your platform, theme and apps have built into the site
An audit can be a one-off project, and you can hand the fixes to your own team or have me carry them out. If you'd rather have a site-wide review with no ecommerce focus, take a look at a general SEO audit instead.
Technical Ecommerce SEO I Handle
Technical SEO is often where the biggest gains are hiding on an online store.
Category pages often carry more search demand than individual products, so I make sure they have useful copy, sensible titles and a clear place in your site structure. Product pages get the same care: unique descriptions, clean titles and internal links that help shoppers and Google find their way around.
Product structured data (often called schema) is code that tells Google what's on the page, such as price, availability and review ratings. Done properly, it makes your products eligible to appear as rich listings in the search results. Google's product structured data guidance also recommends pairing it with a Merchant Center feed, so I check the two tell the same story.
Faceted navigation, the filters on a category page, is great for shoppers and a headache for search engines. Every combination of size, colour, price and sort order can create a new URL, and Google can spend a lot of time crawling those combinations before it works out they add nothing new. I decide which filtered pages deserve to rank and keep crawlers away from the rest, using robots.txt rules, canonical tags and proper handling of empty filter results.
Crawl budget matters on a large catalogue, because Google won't necessarily crawl every page as often as you'd like. I use Search Console to find products that are being discovered but left out of the index, then tidy up the duplicates, broken links, redirect chains and out-of-stock pages that waste Google's attention.
Product pages also tend to be heavy, with large images and reviews that load in after the page appears. That hurts page speed and Core Web Vitals by slowing things down or making the layout jump around. I look at your product and category templates specifically, because fixing a template fixes every page built on it.
Shopify SEO Support
A large share of my ecommerce SEO work is on Shopify, including two of the stores above. Shopify handles plenty of the SEO basics well but has its own quirks, like theme structure, app bloat slowing the storefront and duplicate collection URLs.
How I Report on Ecommerce SEO Results
Every client gets a custom Looker Studio report. By default it pulls in your Google Ads, Google Analytics and Search Console data, and SEO work adds rankings data on top. If you run paid campaigns too, you'll see organic and paid side by side, and I offer PPC management if you'd like help there as well.
I'll also meet with you every month to go through the report, so you can see what's been done, what's changed and what's coming next, explained in plain English.
There are no long-term contracts, and fees are fixed each month so you always know what you're paying. Pricing is bespoke to your project. I don't sell tiered packages, so every client gets the full service and the only thing that changes is how much gets done each month. A bigger budget means faster progress.
Frequently Asked Questions
What Does an Ecommerce SEO Consultant Do?
An ecommerce SEO consultant improves how an online store performs in organic search. That includes fixing technical issues like crawling, indexation and duplicate URLs, improving the content and structure of product and category pages, and tracking the results in orders and revenue rather than rankings alone.
Do You Work With Shopify Stores?
Yes. A large part of my ecommerce SEO work is on Shopify, including Clemsons Vintage and a London mobility equipment retailer. The section above gives a quick overview, and Shopify-specific SEO will have its own dedicated page soon.
Do You Work With WooCommerce Stores?
Yes. I look after ongoing WooCommerce development and Google Ads for a UK building materials supplier, so I'm comfortable working inside a WooCommerce store as well as optimising it for search.
Is an Ecommerce SEO Audit Different From a General SEO Audit?
Yes. An ecommerce audit focuses on problems specific to online stores: product and category structure, duplicate URLs from variants and filters, crawling a large catalogue and platform quirks. For a broader site-wide review, a general SEO audit is the better fit.
If you'd like to talk about your store, drop me a message and I'll get back to you within 24 hours.