Here is my blog. This will be a mix of digital marketing, tech and photography but if there are any topics you’d like me to cover just pop me a message via the contact form.
I rebuilt a client's Google Ads landing pages to match the keywords in each ad group. Quality Scores climbed and average CPC fell 21%, with one keyword down 43%.
If you're weighing up WordPress vs Squarespace for a new website, or someone has told you that moving off Squarespace will sort your rankings out, then the chances are you just want to know which one is better for SEO. Generally speaking, WordPress gives you more control and more room to grow, but Squarespace covers […]
When I audit a Google Ads account I always work through it in the same order. I start with conversion tracking, then move on to structure, search terms, technical settings, ads and landing pages and change history, and finish with a list of fixes in priority order. If you're running your own account, you can […]
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With an online store, what I'm trying to do with SEO is get the right shoppers onto your category and product pages, and then make sure those pages give them what they need to buy. Generally speaking that means matching searches to the right pages, keeping the store easy to crawl and marking up your […]
Monthly marketing reports can run to pages of charts, tables and percentages, and the chances are you've had one that left you wondering what any of it meant for your business. You can see the numbers going up and down, but it's much harder to tell whether your marketing is bringing in more enquiries and […]
Server-side tagging moves your tracking out of your visitors' browsers and onto a server you control, which means Google Ads, GA4 and Meta get a fuller picture of the conversions your ads are bringing in. Whether it's worth doing for your business generally depends on how much you're spending on ads, how much of your […]
I've just come back from BrightonSEO, and one idea kept coming up across the talks I sat in on. It's something I'd already been noticing in my own work, but it was useful to hear other people in the industry saying the same thing. AI tools have changed where the slowdown sits in marketing. Drafting […]
The idea that businesses would willingly do SEO in-house these days seems silly. That’d be like trying to do your accountancy yourself. Why try to perform complex tasks like this in-house when there are teams of experts out there who can do it for a fraction of the cost and much better? That’s where this […]
Most Shopify shops probably don’t have to worry about large numbers of redirects on a daily basis but one thing I’ve come up against working with Clemsons Vintage is managing redirects. Most sites might need to add redirects once every so often, for example, if you update a blog URL or tweak the site structure […]