I've been working in digital marketing since 2017, and this category is a bit of a catch-all for everything I've picked up along the way that isn't strictly SEO. You'll find posts on Google Ads, GA4 and tracking, why the numbers in different platforms never seem to match, and the odd opinion piece where I've done something with a client's account that probably looks a bit strange from the outside.
There's some crossover with the SEO posts, especially anything about AI and how people are searching now, because in practice the channels don't sit in neat separate boxes. My aim with all of it is to be honest about what works, what doesn't and where the pitfalls are, so you can make a decision that's right for your business.
Originally published on the Capsule Marketing website 2021 has been a busy year for Google, releasing an update (or fixing bugs!) to the search algorithm on average every month this year. The good news is that in a study conducted by SEMrush there has been a decrease in the intensity of core updates compared to […]
In my current role, I'm investigating an issue into the classic Search Console Crawled - currently not indexed issue. I've had a read around the topic for anything that I might have missed in diagnosing the pages. As far as I can tell they should be indexed, while they're not the most interesting and in-depth […]