This is where I write about SEO, which is the bit of digital marketing I've specialised in since 2019. Most of what ends up here comes from things I'm working through with clients at the time, whether that's moving a website without losing its rankings, choosing between platforms like WordPress, Shopify and Squarespace, or getting a local business showing up in the areas it actually covers.
Lately a fair amount of it has been about AI search too, as people are asking me whether SEO is dead and whether they need AEO or GEO on top of it. Generally speaking my answer is that good SEO still does most of the heavy lifting, and I try to explain why in plain English without the jargon. If something here doesn't quite fit your situation, drop me a message and I'm happy to talk it through.
In my current role, I'm investigating an issue into the classic Search Console Crawled - currently not indexed issue. I've had a read around the topic for anything that I might have missed in diagnosing the pages. As far as I can tell they should be indexed, while they're not the most interesting and in-depth […]